About IDYLL
Professionally chosen. Thoughtfully curated.
IDYLL is Swedish body care from the west coast, carefully selected for a simple body-care routine at home and appreciated by spas and hotels across Sweden.
We believe you don’t need a bathroom cabinet full of products to care for your skin. That’s why we’ve chosen a focused, considered range with the essentials for a complete body-care routine: exfoliation, cleansing, hydration and nourishment.
The right products. In the right order. Without unnecessary steps.
Body care with a clear purpose
Every IDYLL product has a clear place in the routine.
Start with the salt scrub to cleanse and soften your skin. Continue with shower gel, body lotion and body oil when your skin needs hydration and nourishment. Choose from our matching fragrances and create the routine that suits your moment.
It should be easy to understand what you use, when you use it and why.
Chosen by spas and hotels
IDYLL products are chosen by spas and hotels across Sweden. In those settings, body care needs to work in professional environments, day after day and on many different people.
We’re proud of that trust.
The same considered body care used in professional settings should also be easy to bring home, to your bathroom, your shower and the moments when you want to take care of yourself.
Made on Sweden’s west coast
We develop and make our products on Sweden’s west coast.
With manufacturing close by, we have better control over our formulas, ingredients and the quality of every product. It makes it easier for us to stand behind what goes into them, and what doesn’t.
Our products are free from parabens, silicones, colourants, paraffins and PEG. Each product page also tells you more about the ingredients and what gives the product its fragrance.
A simple body-care routine
We’ve chosen to focus on what’s needed.
A good body-care routine doesn’t need to be complicated. It can start with a salt scrub, continue with cleansing and finish with lotion or oil. A few products can go a long way when they’re carefully selected and used in the right order.
IDYLL makes it easy to build a complete routine without choosing from dozens of products.
From the west coast to everyday life
IDYLL began with an idea: to bring the feeling of the west coast into everyday life, with salt on your skin, fresh fragrances and the softness that follows a swim and a moment to unwind.
Our salt scrub was the first product. Shower gel, body lotion and body oil followed, bringing the whole body-care routine together in the same range.
That idea is still at the heart of IDYLL today.
Quality without excess
We want to make considered body care accessible on more days than the ones you spend at a spa.
That’s why we focus on a considered range, fair prices and the same price all year, rather than building the brand around constant promotions. You should be able to choose quality and a complete routine without paying for unnecessary steps.
Our idea
We believe in body care that is:
- professionally chosen
- made in Sweden
- carefully selected
- easy to understand
- enjoyable to use
- accessible in everyday life
IDYLL is body care for people who want fewer, better choices and a moment at home that feels a little more considered.
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